Financially independent and with a high level of food sophistication, Chinese urbanites are willing to pay a premium for healthy foods and drinks. Plant protein beverage is one of the health drinks in China. This plant protein beverage contains beans and nuts. It is rich in protein and essential nutrients, minerals and etc. Compared with animal protein beverage which predominantly contains milk, plant protein beverage has higher unsaturated fatty acid and lower cholesterol. It has a positive health benefit in preventing vascular sclerosis and diabetes (Cao, 2009).

Main Researcher: Hu Mingming