Liquid foundation is pigment dispersed in an emulsion system. Nowadays coated pigments are commonly used in most colour cosmetics. It has shown good properties in terms of easy application, well distribution onto the face, and colouring effect (Hollenberg, 2002). Besides the pigment, other raw materials incorporated in a liquid foundation are fillers, rheological modifiers, UV filters and active ingredients. In this technology, a liquid foundation enriched with vitamin E, collagen, and a combination of organic and inorganic UV filters is formulated for niche market. The UV filters act as preventive agent against photo aging, vitamin E plays an important role as antioxidant against destroyed elasticity tissue and collagen is a powerful moisturizing agent for the external layers of the epidermis, increasing cutaneous tonicity and elasticity.

Main Research: Dr Zahariah Ismail