Titanium dioxide is used primarily in the production of paints, printing inks and paper products. It is also widely used in cosmetics and personal care products as sunscreen and whitening agent. It can be used as a whitening agent in solid fatty acids and soap noodles (Fairhurst and Mitchnik, 1997). For solid fatty acids and soap noodles, whiteness is often associated with quality – the whiter the product, the better the quality. Some manufacturers may add titanium dioxide to their products to make them whiter, giving an impression of better quality.

Main Research: Dr. Mohtar Yusof