In this modern IT oriented world, consumers are exposed to a lot of high technology oriented products. Yet when it comes to cosmetic and skin care preparation, many seems to be turning back to the familiar, particularly products related to nature or simply natural. Currently, the natural product category is flourishing, with many manufacturers claiming their products to be natural or naturally derived. Consumers often associated the term natural with vegetable/plant derived, mild and environmentally friendly products.

Main Researcher: Ruba’ah Masri
Email: rubaah@mpob.gov.my